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Rating 4.7 / 5 | 8630+ Reviews

Ginny | Effortless Elegance Dress

£34.99 £70.00 Save 50%
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THE DRESS THAT MAKES YOU FEEL CONFIDENT, BEAUTIFUL AND FREE

The Ginny Effortless Elegance Dress isn’t just something you wear. It’s how you feel wearing it. Light, airy and full of quiet confidence, it’s the dress that gives you space to breathe, move, and just be. It’s for mornings with no plans, slow market strolls, and afternoons when you want to feel like the best version of yourself — without effort.

Why you'll love this Dress?

  • Moves with you: Flows beautifully with every step — like freedom in fabric form.
  • Feels like a soft exhale: Lightweight, breathable and calm on your skin.
  • Instantly put-together: Even when you have zero time, you’ll still look like you tried.
  • Your everyday escape: Whether it’s brunch, errands or a quiet garden moment — Ginny fits in, and makes it better.

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Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

Rachel K. and 10k+ others love and recommended BLOSSELY LONDON

WHAT OUR CUSTOMERS SAY

<p>WHAT OUR CUSTOMERS SAY</p>

Beautiful quality and very comfortable to wear. The fabric feels soft on the skin and the fit is flattering without being tight.

Els D. 1 month ago

<p>WHAT OUR CUSTOMERS SAY</p>

Lovely coat and fits nicely. The colour was slightly lighter than in the photos but still beautiful.

Jennifer B. 2 weeks ago

<p>WHAT OUR CUSTOMERS SAY</p>

Lovely fabric and a very flattering fit. It looks elegant and feels well made when worn.

Margaret H. 3 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

Lovely fabric and a very flattering fit. It feels comfortable to wear and looks elegant throughout the day.

Margaret H. 3 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

Looks elegant and feels soft and cosy. I have worn it several times already and it still looks lovely.

Susan W. 2 months ago

<p>WHAT OUR CUSTOMERS SAY</p>

Just arrived and it feels really well made. The material feels premium and sits nicely when worn.

Patricia L. 6 hours ago

<p>WHAT OUR CUSTOMERS SAY</p>

Wore this to a birthday dinner and felt amazing in it. The dress fits beautifully and feels soft without being restrictive.

Susan R. 1 day ago

<p>WHAT OUR CUSTOMERS SAY</p>

The jumper is lovely and soft. Slightly looser than I expected but still looks very flattering.

Linda P. a month ago

<p>WHAT OUR CUSTOMERS SAY</p>

Lovely jumper and great colour for autumn. Slightly shorter than I thought but still looks very flattering.

Angela M. 4 hours ago

<p>WHAT OUR CUSTOMERS SAY</p>

Absolutely love my new cardigan. It’s warm, flattering and feels beautifully made. I’ve had so many compliments already.

Elaine D. 14 hours ago

<p>WHAT OUR CUSTOMERS SAY</p>

I rarely find pieces that make me feel this confident. The dress fits like it was made for me.

Samantha T. 9 days ago

Customers love Blossely London

More than 10,000 women across the UK trust Blossely London, a community that keeps growing.

<h2>Customers love Blossely London</h2>
<h2>Customers love Blossely London</h2>
<h2>Customers love Blossely London</h2>
<h2>Customers love Blossely London</h2>
<h2>Customers love Blossely London</h2>
<h2>Customers love Blossely London</h2>

FAQ

Yes, we ship in United Kingdom with Royal Mail, for the fastest and most reliable delivery. Free express shipping in all orders.

We recommend checking our detailed size chart, available on each product page. If you’re between sizes or unsure, it’s usually best to go one size up for comfort.

We make promises, but you can´t really know until you try it for yourself. That´s why we offer a 30-day money-back guarantee on all orders. If you´re not completely satisfied, you can return your item anytime for full refund!

No, we do not store your payment details. All payment processing is handled securely by trusted third-party providers.

You can reach us via our support email. Our team typically responds within 24 hours.

Free delivery throughout the United Kingdom

We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

SECURE PAYMENT

Pay with confidence using major credit & debit cards (Visa, Mastercard, etc.) and digital wallets. Your payment details are always safe and protected.

100% Satisfaction Guarantee

We offer a 30-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund!